When I first handled this account in January 2016, Sarangani Bay’s official Facebook page Kusina Sarangani stood at approximately 150,000 likes with little fan engagement that was likely attributed to their monotonous posts.  Their website wasn’t exactly arresting at first glance either because their content had little to showcase for beyond vivid images of their bangus and seafood product line.  The goal was to leverage their online presence that will not just cement their position as the premier bangus and seafood exporter in the Philippines. What we wanted to accomplish in line with this goal is to convert Sarangani Bay fans into a global community of dedicated brand advocates. As challenging as it was, our team was confident we could push beyond our limits and successfully revamp our client’s digital presence.

As we speak of videos, it was our recipe videos that cemented Sarangani Bay’s place in the local food and beverage world. The reinvention of local and international delicacies into My work with Sarangani Bay has been nothing short of dynamic. A variety of food-related content ranging from news about Filipino food overseas to succulent recipe inspirations were shared to light up users’ Facebook feeds. Taking a page from the Buzzfeed and Delish playbook, I helped establish a distinctive voice for the brand through short yet whimsical social media captions. A pristine coordination between the internal team and Sarangani Bay management sparked off a slew of brilliant ideas translated into engaging content – recipe articles fused with storytelling elements, poignant testimonials from fans and influencers across the globe,  toothsome entries for the I Love My Bangus Baon contest, and behind the scenes photos depicting the SB life. Besides the textbook organic reach, Facebook Ads helped us leverage user engagement by targeting our promotions to audiences from all walks of life –  website visitors, video viewers, and even Filipinos from North America and Middle East. bangus recipes has since racked up over 4,000,000 views in total since the first recipe video was posted on the Kusina Sarangani in April 2016. 

Aside from our viral recipe videos, monthly website traffic under my direction skyrocketed from 600 in December 2015 to over 20,000 in December 2016 whereby the total Facebook post reach clocked in at over 24M as of February 2016. The surrounding acclaim towards our revamped digital campaign has since culminated in Sarangani Bay’s Silver Award for “Best Use of Social Media Tools” at the 53rd Anvil Awards last March 2018.