Finally, I can share this unlocked achievement while my agency’s annual shutdown is underway. This was my first professional foray into content creation by way of sharing my digital marketing expertise with the world.

So after zillionth futile attempts, I succeeded in writing and publishing an article as a subject matter expert (SME) of digital marketing. Hang a banner on it.

In all sincerity, it felt rewarding to see your written work on a highly decisive industry topic published on a credible platform (read: company website and its social networks). I have always wanted to write content for my agency, but I just did not know how to start. There were possible ideas running in my head that were interesting but maybe not as appealing to my audience. Perhaps next time I will reconsider writing about them.

The more I read about the benefits of personal content creation, the greater my motivation. Several digital marketers have built their reputations by publishing their ideas on their platforms while juggling their busy lives. What was my excuse? Thus, I continued keeping up with the latest industry news, holding out the hope that one day I’d strike gold with a topic that would allow my expertise to shine.

News of Elon Musk’s Twitter takeover broke out thereafter, which later enforced the ever-controversial Twitter Blue subscription service. Public reception was almost overwhelmingly negative as Twitter Blue’s premium features exacerbated the platform’s waging war with brand safety, made notable by allowing subscribers to be verified without the traditional vetting process.

Twitter Blue may have shown us that you can buy social media credibility and authenticity. What happened to online self-expression? I pitched this idea to my digital director James for a collaborative op-ed on our company blog. He entertained it right away – and off to the writing board we went.

About a week and multiple revisions later, we published this op-ed. Thank you to James and the TeamAsia Marketing team for this opportunity to showcase from a digital marketer’s lens. I am looking forward to writing more of these again!